STEVE ZADEH, FSCP

Steve has over 35 years of experience in the insurance and financial services industry. In 2024, Steve retired from Kansas City Life Insurance Company where he was employed in the company’s Sales and Marketing Department. During his 21 years with the company, Steve provided support to Kansas City Life’s field force members, assisting them with case design, product training, client seminars, and competitive analysis. Steve also authored a quarterly publication which included articles highlighting Kansas City Life’s product positioning and valuable insight into the unique features found within many of the company’s suite of life insurance products.

After the recession of 2008, public interest in indexed universal life increased due to its downside protection against extreme market fluctuations. By year-end 2012, indexed universal life represented over 30% of overall universal life sales. This exponential growth in sales prompted Kansas City Life to create an indexed universal life to meet the demands of their customers. Steve was tasked with assisting in the development and distribution of the company’s first indexed universal life product, which was launched in February 2013.

During the COVID-19 pandemic, Steve took advantage of remote communication technology to conduct joint interviews with financial advisors and their clients to offer his expertise on indexed universal life. The remote presentations proved so effective, Steve decided to become a General Agent with Kansas City Life to continue sharing his extensive knowledge of indexed universal life. Steve is appointed in multiple states and works closely with advisors and clients across the country.

Steve’s main area of focus is educating individuals and business owners on how positioning indexed universal life insurance within their investment portfolio can help provide protection from market turmoil, immunity from future tax uncertainty and valuable tax-advantaged benefits for their heirs. As congress attempts to tax its way out of our country’s enormous national debt, it is especially incumbent upon high-income earners to seek tax-relief strategies, as it is these individuals who usually bear the brunt of tax increases.

When Steve is not standing on his soapbox extolling the virtues of indexed universal life insurance in business and retirement planning, he and his wife, Denise, can be found in Leawood, Kansas, spoiling their seven grandkids.